Up 50

To celebrate the fiftieth anniversary of Gaetano Pesce’s Up5_6, B&B Italia has opened its wardrobe up to new solid colours: orange red, navy blue, petrol green, emerald green, cardamom.‎ There is also the 50th Anniversary Special Edition, striped beige/petrol green, which refers to the original colour palette of 1969.‎ Technical information – Upholstery Bayfit® flexible cold shaped polyurethane foam – Bottom base 100% jute fabric, PVC trimming – Cover button metallic base and fabric – Bottom base button thick leather – Cord 100% nylon – Cover fabric in limited categories B&B Italia has an extensive amount of technological know-how (the technology of polyurethane injection moulding, for example) and it uses this information to build its company.‎ Now, it has decided to give the creation of Mr.‎ Pesce, the UP series, the most appropriate language to express this technology, and also to turn it into a fragment of contemporary art to offer to a vast public.‎ In 1969, a series of sofas and armchairs called “Serie UP” came out, a total of seven pieces.‎ They were ahead of the times for the project that generated them, and also for the technical procedures used to make them.‎ Designed in 1969, from the onset the Up series has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric.‎ The seven items that form it include the armchair and pouf UP5-UP6, icon of modernity, metaphor of the female figure that is endowed with a comfortable womb and is yet a prisoner.‎ And again, the “foot” UP7, bject-sculpture, out of scale archaeological fragment, redesigned with modern technology.‎