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The system designed in 1970, makes its comeback 50 years later, speaking a contemporary language, between structural solutions and sustainable choices. The history: 50 years that have not gone by Presented to the public in 1970, Camaleonda has passed through 5 decades of design history as a true icon. Designed by Mario Bellini, this modular sofa has defined the aesthetics of an entire era of interior design, thanks to its great success both in terms of the public and critics. An object that is loved by design aficionados, antique dealers and interior decorators alike is finally back in production after a careful design process that involved the close collaboration between the B&B Italia’s Research & Development Centre and Mario Bellini. In its reissue, Camaleonda preserves the elements that have made it a contemporary classic. By mutual agreement, Mario Bellini and B&B Italia have decided to keep the 90×90 cm seat module, together with the backrest and the armrest, faithful to the original project, whose original cutting pattern was used for the new edition. The generous polyurethane padding that forms the characteristic capitonné design remains unchanged, still manufactured with the innovative system of cables, hooks and rings created by Bellini in 1970, which defines the characteristic look and modularity. Thanks to the tie-rods and the rings, in fact, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and the dynamic needs of those using it. The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric pattern that allows each element to become a sort of enormous pixel through which to define your home environment. By hooking and unhooking seats, backrests and armrests, you can enjoy the luxury of changing your mind as many times as you desire, moving and redesigning the space. The padding has been thoroughly updated by the B&B Italia’s Research & Development Centre, making it even.
B&B Italia is the pinnacle of Italian upholstered furniture design. The brand has received a huge number of awards. The greatest designers Zaha Hadid, Mario Bellini, Patricia Urquiola, Jeffrey Bernett, Antonio Citterio and others worked with it. World recognition. The models created by this factory will always be on top.
The Cameleonda model is a challenge, flexibility, variability. This is the model, which will always catch the eye and which one always wants to buy. You will have in your mind the idea that you need it, no compromises. Everyone will find something different in this model and everyone will have different associations. The sofa consists of modules, allowing you to create an infinite number of combinations. It is like a game, it makes you think, it makes you plan the space, it is history. The model has not lost its relevance for over 50 years, added finishes, improved the filling and again a bestseller! The main idea of the sofa-mobility. It will fit into any interior. Feet-balls will not leave anyone indifferent.